LRSmedia was founded in 2002 by three experienced music industry leaders to create the finest in branded entertainment content aimed at the 25+ adult audeince.

This independent music entertainment company creates and produces superior music-focused, branded entertainment programming and distributes across multiple media and product formats to better fulfill the unmet needs of forward thinking, forward moving consumers.

The Company was founded by the unique combination of three accomplished entertainment entrepreneurs, Lee Rosenberg, Larry Rosen, and GRAMMY® Award winner, Ramsey Lewis (the “Founders”), who have come together with unparalleled talent and expertise to establish a new approach for enriching and entertaining music audiences.  These executives have produced exceptional music content over several decades.  Their relentless commitment to quality and inside-the-industry perspective has fueled a track record that compels other respected companies to extend lucrative opportunities.

Historically, the music industry has narrowly defined its primarily youth-focused efforts on single-artist contracts dependent on large promotional budgets to push recorded product.  If the artists are not successful – and 95% are not  – the industry moves on to the next artist, and so on.  This cycle keeps repeating and leads to a declining business model.

LRSmedia instead concentrates on building brands, and utilizing established and rising stars to package branded product to a widely targeted demographic across a broad-based media platform.  LRSmedia creates its music programming working with the latest advances in technology, such as HDTV and 5.1 Surround Sound in compelling television programming, and then creates ancillary programming and products, such as radio programming, DVDs, CDs, digital media, books, and touring to market and monetize the brands.

The centerpiece of the Company’s model is a branded base of assets that includes never-seen-before footage, treasured film, and newly created programming in extraordinary High Definition broadcast quality.  From this broadcast base, the Company offers an unprecedented array of distinctive music-centered entertainment products. RECORDING, a grand and multi-dimensional story portraying the evolution of music and its influence on technology and global culture, will transform the media industry’s approach to the development, production, branding and distribution of music.  RECORDING will build upon the success of the Company’s existing portfolio of brands, such as LEGENDS OF JAZZ, featuring critically acclaimed original content and hosted by jazz legend, Ramsey Lewis, and the groundbreaking PBS series, SOUNDSTAGE.

LRSmedia leverages its branded assets by embracing its 360° Branded Music Entertainment Experience™, a multi-channel media/distribution network to better disseminate and facilitate the purchase of music.  The result is a blend of media and distribution, which helps turn marketing and advertising costs into brand-building profit centers with multi-faceted, multi-purposed musical assets.  Consisting of a combination of traditional media, with on-line and digital content, live tours and strategic partnerships, the Company has successfully removed the barriers of traditional media filters.
The Company’s target market is the lucrative but under-reached 25+ audience, known as the “New Luxury” market.  This market represents $350 billion dollars in spending and is growing 10% - 15% annually.  According to the The Recording Industry Association of America’s 2005 Consumer Profile, approximately 67% of all music is purchased by adults 25+, representing an $8.2 billion segment.  
 
Bringing together a unique combination of high quality content, multi-channel marketing and distribution, and diverse management experience, LRSmedia is positioned to help the underserved adult 25+ market rediscover the finest in music entertainment.

• Creation of entertainment brands through the development and production of the highest quality programming.
• Access to the best talent in the industry enables unique program-format.
• Utilization of state-of-the-art technology creates the highest production quality.
• 360° Branded Music Entertainment Experience™ provides media and promotion efficiencies.
• Strategic partnerships with PBS, WTTW-TV, WEA, PRN, United Stations, International Association of Jazz Education, National Endowment for the Arts, United Airlines, E*Trade Financial, Samsung, Marantz and Dolby Laboratories.
• The Founders – Lee Rosenberg, Larry Rosen and Ramsey Lewis –have provided and continue to show the vision, demonstrated experience and entrepreneurial spirit required to build LRSmedia into a music entertainment company success.